Digital Marketing Foundations

Plan, launch and measure campaigns on social, search and WhatsApp.

Beginner 28 min English
AMTaught by Ama Mensah

What you'll learn

  • Define a target audience and value proposition
  • Choose the right channels for your budget
  • Write posts and ads that get clicks
  • Track results with simple metrics
4lessons
0interactive activities
1quiz
Yescertificate

Course content

2 sections · 4 lessons · 28 min
Strategy first 2 lessons · 14 min
Preview 6 min
Know your customer 8 min
Channels and measurement 2 lessons · 14 min
Social, search, email and WhatsApp 9 min
Quiz: marketing basics Quiz 5 min

Before you start

  • A smartphone or computer
  • Curiosity about how customers find businesses online

About this course

Learn a practical framework for reaching customers online, from defining your audience to measuring what works. Built for small business owners, freelancers and early-career marketers.

Your instructor

AM

Ama Mensah

Demo instructor · Business analyst and trainer

This is a demo instructor profile created by the installer. Edit or delete it in Admin → Users.

Learner reviews

No reviews yet. Learners who enrol can leave the first one.

Frequently asked

How do I pay for a course?

Pay securely with MTN MoMo, Telecel Cash, AT Money, Visa or Mastercard through Hubtel. You get access straight after payment.

How long do I have access?

For life. Once you enrol, the course stays in your account and you can learn at your own pace, including any updates we make.

Do I get a certificate?

Yes. Finish every lesson in a course and a certificate is issued automatically. Each one has a QR code and a public link employers can use to check it.

Can I learn on my phone?

Yes. Everything works on a phone, tablet or computer, and your progress follows you between devices.

GH₵ 180.00
Get started